DRY

Dry de Luxe is Florida's premier elite blowdry lounge. Forget what you have seen and heard with other "me too" blowdry bars, Dry de Luxe offers a luxurious experience that is unparalleled in the industry. From our fabulously appointed designer interiors, our carefully screened staff, to our locations in the most exclusive destination areas.

Dry de Luxe will offer you an experience that is second to none. Amazingly enough, we are able to do this while offering comparable pricing to our competition, and at significant discounts to full service salons.

LUXE

We offer a variety of hair services, makeup services, frequent dryer miles and other rewards, VIP memberships, extensions and other products, and a lot lot more....come and see us, you'll never go anywhere else!

OUR FOUNDERS

FALLON FITZGERALD - Chief Creative Officer and Master Stylist

To say that Fallon has spent the entirety of her adult life in the hair styling industry would be an understatement. Having taken her first coursework at the age of 14, she has spent almost two decades honing her craft. Early in her career, she migrated back and forth between Australia and France (where her mother and family live), and where she received her early training in the arts of French haute coiffure. She graduated with highest honors from Sydney Institute TAFE, and went on to manage and own several salons in the most prestigious areas of Australia. As one of Australia’s pre-eminent avant garde stylists, she has consistently placed in the region’s most prestigious events — such as the L’oreal Color Trophy and Style & Shoot hairdressing competition. She has been awarded both the Professional Hairdressers Association and International Hairdressers Association Up-Styling Championship, and for many years she served as a Brand Ambassador for L’oreal in Australia. Fallon was instrumental in developing and founding the blowdry lounge concept in her home country of Australia. She achieved first name recognition throughout all of Sydney for her unique and imaginative French styling techniques, and she is excited about bringing her distinct brand of haute coiffure to the US.

GREGORY BRANCH - Chairman & CEO

Greg has been a trusted advisor and consultant to the world’s most successful businesses since graduating from Princeton University in 1996, and Harvard Business School in 2001. Greg has been employed with several of the most prestigious Consulting and Financial companies in the world… including Goldman Sachs, McKinsey & Company, Morgan Stanley, Alliance Bernstein, and UBS Investment Bank. Over the course of his career, he has helped a great number of companies acquire other businesses/companies, divest business lines, initiate operations, raise funding, structure operations, invest their assets, and address new customer segments. His past client list includes many of the world’s most venerable institutions — American Express, NY Life, UBS, IBM, Fidelity, Templeton, Mass Mutual, Fairholme, Eagle Asset Management, SAC, TIA-CREF, State of Georgia, State of Alabama Retirement Systems, McKesson, and BNY Mellon. He has been approached many many times with offers to join or start entrepreneurial ventures, but he ultimately ruled them all out for one reason or another…not viable, not fun, no strategic or competitive advantage, etc, etc.

When Fallon approached Greg with the Dry de Luxe concept in 2012, he was a Managing Director with Canaccord Genuity, intently building out the Canadian firm’s SouthEast infrastructure to serve over 100 clients in the US and Latin America. But he found the concept, and her unique skill set, far too irresistible to ignore…and so our elite blowdry lounges were born. We hope you will have as much fun with it, and enjoy it as much as we do!

We'd love to hear from you.